Since its launch in November 2015, Magento has all the right things an E-commerce store requires. When it is a question of search engine optimization, Magento 2 has inbuilt features that can be configured from the admin panel to make the website optimized for search engine rankings.
However, you can use Magento 2 Extensions or plugins to optimize the store if the default Magento does not provide the option.
Every E-commerce website needs the support of SEO to reach a wider audience and Magento 2 stores are no such exceptions. SEO helps Magento 2 stores with an increase in the number of visitors both qualitatively and quantitatively. SEO also helps in increasing the overall shopping experience of the customers.
Search engine rankings are an undeniable factor in the success of Magento 2 stores. Here we bring to you 13 foolproof mind-blowing SEO tips for Magento 2 to rank #1 and notice unbelievable results for your website SEO performance.
1. Find the right keyword
Keywords are the words or phrases entered on the search bar of search engines by the user. Search engine index for results and show up the most relevant results that match the search query.
Research and finding the right keywords is crucial to improve your search engine rankings. Invest time and effort in thorough research for the right keywords that match your business or industry.
Use tools like Google Keyword Planner, SEMRush, Ahrefs, or Keyword.io to find the right keywords for your Magento 2 store. Also, look into your competitor’s activities and rankings. Which is their highest ranking keyword? Which keywords do they use for the top-selling products?
2. Meta title
Magento 2 stores cannot neglect the importance of product titles for SEO rankings. Product titles displayed on the search engine results page are meta titles. The titles help search engines to display a relevant page of the search query.
Points to be considered while setting the product meta titles:
- Keep your product meta titles up to 55 characters.
- Set a unique product title. Where necessary use attributes like size, color, etc. to differentiate.
- Include actionable words like “Shop Now” to increase the urge of clicking.
- Include selling points like “Free delivery” in your product titles.
3. Meta description
The meta description allows customers to get more information on the products and enable them to click. The maximum allowed number of characters for Magento 2 is 255. Involve keywords and phrases both in the meta description of product pages. Optimizing meta descriptions results in more clicks of search engine results.
4. Write better product descriptions
Unlike product titles, outstanding product descriptions have an impact on SEO performance and conversion rates. Do not use product descriptions from your competitor’s site or manufacturers. Instead, keep your product descriptions unique and engaging.
Points to be considered while writing product descriptions:
- Keep your brand in mind and write appealing product descriptions.
- Make it easy to understand and realistic.
- Include bullet points to show the benefits of your product.
- Do not include features that your product does not acquire.
5. Speed up your site
One of the most important factors for SEO is the speed of the site. Google’s algorithm considers the loading speed of the site to rank pages. The site speed also affects the user experience of your store.
To enhance the loading speed of the Magento 2 store, consider emphasizing the below points:
- Upgrade to the latest Magento version.
- Install Content Delivery Network (CDN).
- Enable Varnish Cache.
- Enable Flat Categories and Products.
- Merge and Minify JS and CSS.
- Configure Memory Caches.
To know more about speeding up your Magento 2 store, check out Best 10 Steps for Magento 2 Speed Optimization [Ultimate 2021 Guide].
6. Avoid broken links
Broken links affect the SEO performance of your site negatively. Broken links to 404 Page Not Found pages affect the user experience and Google indexation. Regularly detect 404 Errors and fixing the broken links helps in maximizing SEO performance. Make use of tools like Moz, Screaming Frog, Google Webmaster helps in detecting broken links quicker.
7. Build backlinks
Backlinking refers to the process of linking other websites to yours. Appropriately done backlinking helps to improve your SEO performance. When your Magento 2 store is linked with other websites you will gain more potential customers.
Moreover, backlinks are one of the factors considered by Google to determine the popularity of your site. Hence, more quality backlinks, more trustworthiness of the site.
8. URL optimization
A Magento 2 store contains many pages for easy navigation of your site. These pages can be named as Home page, Product page, Category page, Support page, About us page, and more.
The URL must contain the relevant category name, product name, and so on. Setting up the store URLs in a way that they are clean to understand helps buyers to navigate easily. In addition to easy navigation, URL helps search engines to crawl for the website.
9. Canonical tags
Avoid duplication of content with canonical tags. With the advanced features of search engines, the importance of unique content is unavoidable. Duplicate content is forbidden by Google which affects your website’s SEO performance.
For example, the same shirt with different color options will have the same content. This is considered duplicate content and Google penalizes you for this. To avoid this, Magento 2 provides an option of setting up Canonical Tags.
10. XML and HTML sitemap
XML sitemaps are written to help search engines index and rank your site better. The HTML sitemap helps the visitors of your site in easy navigation and thus faster the buying process. It is essential to create both sitemaps and enhance your site’s SEO performance and user experience.
11. User-generated content
User-generated content gains a lot of trustworthiness of a webpage. The default Magento 2 has the option of rating and review which can become your site proof. The option for Q&A helps to increase the time on the page and makes the user interaction easy. It reduces the bounce rate of your site.
12. Optimize images and videos
This is the most neglected factor by every Magento 2 merchant yet it is very important for SEO performance. Generally, the merchants miss out on defining relevant names and alt tags of the images. This has a negative impact on search engine rankings.
It should be noted that the information on images must be defined properly in order to understand crawlers about what the image is. Magento 2 provides an option to add alt tags for images.
Attract the attention of the video-oriented audience using an explainer video. Also, make sure the images and videos must be optimized to less disk space in order to retain the loading speed of the website.
13. Social share integration
Social share integration helps the customers to share their favorite products on social media platforms like Facebook, Instagram, and Pinterest. Adding social share buttons gives exposure to your products and increases the number of visitors to your site. You can increase the visibility of your site.
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