Small businesses can easily cultivate some terrible habits when it comes to determining their ad spend. Hubspot notes that the return on investment for marketing is massive, ranging between three hundred and five hundred percent. […]
Category: Leadership
Michele Zanello on How to Influence People With Marketing
Whether you like it or not, people and businesses are trying to influence your every decision. They use marketing psychology to analyze your consumer behavior, and later to manipulate your decision-making process. It may seem […]
The Importance of Mentorship According to Jack Lee Matthews
For most entrepreneurs, the early years are the hardest years. Like any career path, you may feel excited, but overwhelmed in the beginning. The learning curve is steep and for some, your confidence may be shaky. Unlike traditional fields, entrepreneurship offers even less […]
Why Entrepreneurs Should Become Authors
After helping countless people write and release their first books, I’ve seen the massive impact that becoming an author has on someone’s life. Even completing such a massive goal is a huge boost to your […]
How to Be a Team Leader Without Standing Out
Recently, my son finished his Tour of Duty with the Israeli Defence Force. One of the most important skills that my son learns during the time of the military was how to be a team leader. Today, nobody […]
Mike Signorelli’s Profound Journey from Being an Atheist to Founding V1 Church
In the modern digital world, our lives have become very demanding. We rush through them, balancing the tasks of home, work, school, or general life. In some ways, the tools to achieve our goals are […]
4 Ways a Podcast Will Legitimately Grow Your Business
In a world where we are starved for spare time, it’s a curiosity that the long-form medium of podcasting has become such a big part of our modern lives. Then again, perhaps it makes sense. […]
Adam Ferrari, CEO of Ferrari Energy, Reflects on Why Good Leaders Always Take Sides
Business leaders will inevitably face crisis or conflict within the workplace, but how they handle such issues will define their ability to be effective leaders. That being said, great leaders embrace conflict and stand up […]
How to Create an Effective SWOT Analysis and MVP Fast
In the book Lean Startup by Eric Ries, the core principle expressed is to create an MVP and test your ideas. This is done in a few manners, and one that I like to utilize […]
A Mentor in the Real Estate Industry: Terry Thayer Teaches Others to Maximize Their Efficiency in Life to Enjoy Their Time More
For Terry Thayer, having a quality team made all the difference for his residential real estate company. His job, much like many other jobs, requires a good deal of collaboration and teamwork to succeed. So […]
3 Benefits That Business Process Outsourcing (BPO) Offers Businesses in 2020
One of the unfortunate realities of 2020 is that market sentiment has taken a hit. While many organizations have been able to push on, the global economy has entered into a recession. And, this means […]
How to Streamline the Onboarding Process for Your New Freelance Clients
Freelancers are in a new reality, where, on the one hand, the rules of engagement have completely changed, and on the other, there is more opportunity in the gig market than ever before. But landing […]