There has been an increase of up to 70% in the Internet’s penetration, which is the highest in history. Furthermore, SEO makes a bigger impact on online awareness, and there are multiple opportunities to implement the right digital marketing strategy.
As we all know, SEO is important not only for engaging consumers with your website content but it is also important for maintaining a strong online presence. Once search activity has become normalized, the website is now ready for success.
Businesses of all shapes and sizes were having difficulty getting to grips with the digital landscape when one of the hottest digital marketing techniques emerged: search engine optimization or SEO as it is commonly referred to.
With all of this in mind, today we are going to highlight some of the best ways to rank higher in the search results, while also building a powerful SEO content creation and marketing plan in the process.
Why is it more important to use SEO than before?
SEO and the process of ranking in the search results is now more important than ever for a number of factors, and not just because it’s free traffic coming from a reliable source. It’s also important because there is now more competition than ever as well.
This is something that is important to keep in mind when running through our recommendations and data points below.
The SEO increases your website’s traffic by 150%.
During COVID-19, if your office is closed or unable to provide services, you should still optimize your website to find users since you can direct individuals to your online services, include important information, and generate sales online.
SEO tactics can help you achieve success when your business gets back to normal. However, without the necessary tracking in place, how are you going to know where, when and how your site is ranking.
For times like this, there is where SERP checking tools come in handy.
Furthermore, the website could leverage SEO by using keyword phrases that experienced an average 150% increase in organic search traffic.
Local Search is the Key
People who are spending more time at home are giving small businesses a shot. Given the importance of social distance in preventing disease transmission, customers want to shorten their commute time. Grocery stores located closer to home tend to have a lower customer base than those farther away.
Using the right SEO software, you can tailor your website for local search and boost your exposure on searches like “near me” and “open now.” Moreover, in the absence of a physical store, a local search optimizer will help guide customers to your website.
When the company reopens, it offers services and, if necessary, reopening dates that will prepare it for a rousing relaunch as business dynamics return to normal.
For more tips on local SEO, be sure to check out this guide.
More People are Searching and Buying Online
Although the idea that we live in an increasingly digital world isn’t particularly revolutionary, COVID-19 effectively pushed people to buy and conduct business online.
As a result of declining high-street traffic, customers are increasingly making their online purchases rather than in-store. This can be said for a multitude of sectors as well. It’s not recent, but COVID-19 has stressed the shift in purchasing patterns.
The reality is that people’s purchasing and corporate practices have forever changed. COVID-19 has encouraged the long-awaited advent of the new era.
Many firms have already migrated to e-commerce (or a combination of the two), expecting more will result in the future. One of the fundamental principles of organizational success is the need to adapt and ever market practices.
Search Will Always Be a Top User Choice
It has been stated earlier that although search engine traffic to websites is declining, search engine traffic is increasing.
Today, people who listen to the radio on their way to work now rely on Google to stay informed. Senior citizens, who used to rely on their caregivers for help, are now using voice assistants.
Not only have our already-increasing dependence on search engines increased during COVID-19, but our already-advanced search channels have also become more advanced.
In response to this, search engine marketing will continue to gain importance whether it takes pay-per-click or optimization.
And as the once famous business quote goes…
“The only way you are going to have success is to have lots of failures first.” – Sergey Brin, co-founder, Google
So the takeaway here is… no matter how hard SEO might be to master, it’s something that you will continually fail and learn from time and time again.
It is important to remember that your site’s SEO is a critical aspect of your e-commerce venture. Manage your SEO wisely during all the hustle and bustle.
Good SEO is a critical phase in the online marketing process, and with so many businesses entering the online sector, its relevance is unlikely to fade any time soon.